Tips Effective SEO
Search engine optimisation, SEO (search engine optimization if you’re in the US) is a very important & effective skill - and to get the most from your website, you should consider working with a professional SEO consultant. But if you’re just getting started with your website & have no budget to hire an SEO consultant, then here are a few effective things you can do very quickly that will have a positive effect on your website :
* Re-research your keywords.
Most websites are just concentrating on the wrong keywords. Use tools such as free wordtracker, and the Google adwords keywords tool to research your keywords starting off with the keywords you’re currently focusing on.
Make sure you’re focusing on keywords which you have a chance of ranking highly for. If you have a new website, with zero link popularity & google pagerank, then you’re going to find it a struggle to rank for very competitive keywords, so you would be better off concentrating on less competitive & more targeted keywords. These kinds of keywords are usually higher conversion anyway.
* Add more content
Search engines like content - most web pages just don’t have enough content. I can quite often rank higher than competitors with much longer established websites with higher google pagerank, because I create pages of keyword rich content.
Also, the more content you have, the more natural keyword modifiers you will have, that will help you to get ranked for more keyword phrases.
Keyword modifiers are words which make what are known as “long tail” keywords when mixed with other keywords. So lets say your keyword is “search engine optimization” and you also have the word, “best” and “world” - then you’re likely to be found on the search engines if someone searches for “the best search engine optimization consultant in the world” - if for some reason you have “The Coolest Guy” as an important keyword (so you’ll have it in the page title, meta description, and naturally it will be in the page content) and you have “planet” in the content also - then you’re likely to be found for a search for “the coolest guy on the planet”
This means that you can rank for multiple less competitive & highly targeted keywords, without having a dedicated page for each keyword - just by concentrating on more important keywords & then having lots of relevant content.
* Keep a close eye on your stats - what keywords are bringing traffic?
Most people pay little attention to their stats - but stats can tell you a lot, particularly when it comes to keywords.
When you see a new keyword that is bringing in traffic, that you don’t have a page targeted towards - create a new page specifically to target that key word. So for instance, going back to the previous example, if you had “The Coolest Guy” as a keyword, and then you see one or two visits coming in for “the coolest guy in the planet” because of the fact that “planet” is also in the content, which is enabling you to get a higher ranking for the phrase - then create a new page, with “the coolest guy on the planet” in the page title & meta description, and get backlinks to that page with “the coolest guy in the planet” as the anchor text.
Finally - if you really want to make the most of your website, then hire a professional SEO consultant. All entrepreneurs start off having to do most things themselves due to lack of budget, but it’s a mistake in my opinion to try to continue doing everything yourself as your business grows, and trying to continue doing everything yourself can restrict the growth of your business.
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