Google and Social Media
What are Social Media? Sites such as MySpace, Facebook, Twitter, Better Networker, Friends Reunited and of course YouTube account for massive amounts of internet activity. They are examples of Social Media.
You probably know people who send messages, pictures, links, jokes - and anything you can send - to each other through these sites. Many of these people spend a lot of their time doing it - it’s big business (and there are great opportunities for advertisers there).
Users have fun building networks through these sites and - cynical as it may sound - marketers are using them to make links and build trust and cyber-relationships with potential clients. It’s considered bad form to try to make sales directly through these sites - but it’s the links to other sites that are important, and they can lead indirectly to sales.
Google and Social Media
Marketers go to great lengths to obtain high visibility for their blogs or websites. Since most users find sites by doing a search on Google or one of the other search engines, marketers are constantly trying to find ways of getting to the top of the first page.
Techniques for achieving that position for a given search include:
* Using the most effective keywords.
* Buying space at the top of the page.
* Having many feeds and links.
Increasingly Google is going to be assessing websites and blogs by finding out which ones people actually like. Many users of social media recommend sites to each other, and that’s the stream of information that Google wants to analyse (to allocate positions in lists) and that marketers will be trying to exploit. In other words, personal recommendation is going to be increasingly important, just as it is in the real world.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment